F1 season is approaching fast and the events are already going on. This means one of the newest recruits at Mercedes, a fashion manager, has been busy working to keep the appearance of both team drivers, George Russell and Andrea Kimi Antonelli, in top shape. Antonelli admitted that his mother also serves as his stylist, often fixing his outfits and suggesting changes before family dinners. Both Antonelli and his mother even redesigned his wardrobe to accommodate the new gear from Adidas, which arrived in boxes recently.
Russell and Antonelli have embraced the increasingly large role of fashion in the sport, following in the footsteps of Lewis Hamilton. Russell shared his thoughts on the impact of clothing on confidence and positivity, adding pressure on Adidas to deliver a 150-piece collection in just eight months. This collection aims to bridge the gap between F1 and streetwear culture, creating iconic styles like paddock jackets. The attention to detail in designing the collection was evident, as Adidas observed and catered to the specific needs of everyone in the team, from pit crew to hospitality staff.
For the first time, team members will be wearing specially formulated clothing based on their roles, incorporating sweat-absorbing technologies for mechanics and durable sneakers for marketing staff. These uniforms will evolve throughout the season, featuring bold colors, innovative fabrics, and limited editions for fans looking to stand out. When asked if Adidas would consider launching signature shoes named after drivers like George Russell or Kimi Antonelli, in line with other sports stars like LeBron James or Lionel Messi, the response was positive. This opens up new opportunities for fan engagement and innovation in the sport. Depending on the seasons to come, Antonelli’s mother might soon be sporting a “Kimi” Samba uniform.
